Pulse — Document Intelligence

The BOL lands.
BookWorks updates.
Nobody types.

Pulse, by App Ads Marketing LLC, is a universal AI-powered document intelligence platform. Through a strategic partnership with Key Information Technologies, Pulse offers a specialized connector to automate data flow directly into the BookWorks environment—eliminating manual entry for any business vertical.

Automated Data Extraction of PDF, CSV, Email, and morePay-Per-Use (no contracts required)Imports directly into BookWorksOfficial App Ads Marketing LLC Integration
Developed and Owned by App Ads Marketing LLC
Pulse Import Queue — Live
Processing
📄
BOL #84291 — Buckeye Terminal
8,000 gal Diesel #2 · Auto-matched to PO · Imported as Shipment
Imported ✓
📸
BOL Photo — Marathon Detroit
5,500 gal Gasoline Regular · BookWorks Receipt created
Imported ✓
📧
Supplier Invoice Email — DTN Fuel
Extracting: invoice #, amount, product, delivery date…
Reading…
📄
BOL #84294 — Sunoco Terminal
Queued for extraction
Queued
4 documents · 3 minutes saved per BOL
100%
AI Data Extraction —
Universal Format Support
0
Manual keystrokes required —
Fully agentic automation
API
Native integration with
BookWorks ERP systems
Volume capacity — scales
to any transaction volume
Seamless Automation

Four steps. Zero humans.

Pulse runs entirely in the background as an independent agent. Documents flow in, Pulse extracts the intelligence, and structured data flows into BookWorks.

1
📸
Document Arrives

A driver photographs the paper BOL, a supplier emails an invoice PDF, or a terminal portal delivers a shipment document — any format, any source.

2
🤖
Pulse Reads It

Pulse extracts every critical field — BOL number, product type, gallons, terminal, date, supplier, and price — from the unstructured document automatically.

3
🔗
ERP Bridge

Pulse triggers the BookWorks API with the structured data — creating the shipment, receipt, or payment record directly in your BookWorks environment.

4
Records Updated

Inventory is updated, the purchase order is matched, and the transaction is in BookWorks — ready for invoicing, AP, and reconciliation. No one typed anything.

Document Types

If it has data on it,
Pulse can read it.

Pulse was built to handle the messy reality that data comes from everywhere — BOLs from the field, supplier invoice emails, terminal-generated PDFs, and everything in between.

📄
PDF Documents
Terminal-generated BOLs, supplier invoices, purchase orders, and shipment confirmations — extracted with full field precision regardless of PDF format or layout.
Terminal BOLsSupplier InvoicesPurchase OrdersBills
📸
CSV/Text Files/Excel Files
3rd party integrations with data files can easily be read/translated/formatted for instant integration into Bookworks.
ATG ReadingsPrice ListsEFT Notices
📧
HTML Emails
Supplier invoice emails, terminal notification emails, and automated confirmation messages — Pulse parses the structured content and extracts the data fields BookWorks needs.
Invoice EmailsConfirmation EmailsTerminal Alerts
Pulse Extraction — BOL PhotoAI Reading
📸
Driver photo — Marathon Detroit Terminal
BOL #84291 · Taken 7:42 AM
↓ Pulse AI extraction
Extracted Fields — BookWorks Import Ready
BOL Number#84291
TerminalMarathon Detroit
ProductDiesel #2 — On Road
Gross Gallons8,204 gal
Net Gallons8,000 gal
Load DateJan 14, 2026
DriverJ. Smith — Unit 7
Import as Shipment
Import as Receipt
Import as Payment
Integration Pricing

Automate your
BookWorks Records.

The Pulse integration enables automated creation of native BookWorks records. Pricing is based on the specific transaction types created within your ERP environment. Seamlessly convert your BOLs, multi-lined supplier invoices, payments, delivery tickets, and more...

Automated Record CreationPulse maps unstructured data into native BookWorks shipment, receipt, and payment tables.
Enterprise ReadyScales from local distributors to national fleets with no seat-license restrictions.
No contracts or commitmentsPulse only charges for what you use — a price point designed to grow with your business not fit your business.
No inactive feesWith no monthly fees, no seat licenses, no hidden charges — with no activity, means no bill.
Free 30-day trialTest Pulse with your actual documents — your BOLs, your suppliers, your terminals — before paying anything.
Standard BookWorks Record Fees
BOL Record Creation$0.50
Shipment Entry$0.25
AR Payment Record / AP Invoice$0.10
Price / ATG Record$0.01
* Additional extract fees apply via Pulse.
ROI Example — 50 BOLs/Day Operation
BOLs processed per day50 docs
Minutes saved per BOL~3 min
Hours saved per day2.5 hrs
Bookworks cost per day$25.00
Daily labor cost saved
at $25/hr back-office rate
$62.50
* Savings example only. Actual results vary by operation volume, labor rate, and document complexity.
About Pulse

Universal Intelligence
Integrated with BookWorks.

Pulse is the flagship document intelligence product of App Ads Marketing LLC—an automation technology company specializing in agentic AI systems that serve a wide array of industries including logistics, energy, and retail finance.

While Pulse is a horizontal platform capable of reading any unstructured document, our partnership with Key Information Technologies provides a seamless "plug-and-play" experience for BookWorks users to automate their back-office workflows.

AA
App Ads Marketing LLC
Automation & AI Intelligence Experts
"Pulse is designed to be industry-neutral and agentic—running in the background to solve the data-entry bottleneck for any company. Our partnership with Key IT ensures BookWorks users have access to the most advanced extraction tools available."
Ready to Eliminate Manual Data Entry?

Contact Key Information Technologies to
Get Started Today!

Try Pulse free for 30 days with your actual documents — your BOLs, your terminals, your suppliers. See how many hours of manual data entry Pulse eliminates before you pay anything.

Or email sales@keyinfotech.com to learn more · Birmingham, MI 48009

Get More Information
Questions about Pulse or the BookWorks integration? We'll connect you directly.

Connect with the Pulse team directly at sales@keyinfotech.com.